In this LIVE 60-day bootcamp you will learn insider book marketing strategies used by Big 5 publishers and bestselling authors that will help you master social media, email, advertising, and more!
Over the course of the bootcamp you'll actively build your book marketing toolbox and get access to weekly live Q&As so you can get your publishing and marketing questions answered by an expert.
The bootcamp runs 3 times per year in the Spring, Summer, and Fall.
The next bootcamp starts September 30, 2024!
Here is what you get when you join the 60-Day Book Marketing Bootcamp:
8 Live Coaching Calls
These are weekly calls that last 60 minutes
I'll use these calls to teach a lesson on the week's topic
These calls typically happen on Mondays at 12 pm Eastern (unless otherwise stated)
These calls will be recorded so you can watch a replay on your own time
Post-class Homework
After each live coaching call I'll assign you homework so you can start building your marketing toolbox and putting the strategies into practice
I'll be providing you with downloadable worksheets, examples, tutorials, and templates to help you get started (to view all materials, scroll down to the next section)
The goal is that you leave the 60-Day Bootcamp with a full marketing plan and marketing toolkit, which the homework assignments help you build
8 Live Q&A Calls
These are weekly calls that will last 60 mins depending on how many questions you want to ask
These calls are meant for you to ask any questions or troubleshoot any problems that came up while doing your homework
These calls will be recorded so if you can't make it live, submit your question to Aryn in advance and it will be covered
These calls typically happen on Fridays at 10 am Eastern (unless otherwise stated)
Downloads and Bonuses
In addition to the downloadable homework sheets, you will get access to a library of tutorial videos to help you master different marketing strategies
As a member of the bootcamp you will get access to discounted 1:1 sessions with Aryn
Timeline for Next Bootcamp
Week 1: September 30
Week 2: October 7
Week 3: October 14
Week 4: October 21
Week 5: October 28
Week 6: November 4
Week 7: November 11
Week 8: November 18
Click each week to read an overview of what we'll cover and the tools/resources you'll receive:
What we'll cover:
What is messaging? And why is it so important to get it right?
Examples of authors who have mastered their messaging to grow their author brand and sell more books
My go-to messaging exercise to help you get extreme clarity on who your target reader is and how to communicate with them in the most meaningful way
What we'll cover:
The importance of finding and mastering the right 1-2 platforms
The difference between consistency + frequency and how you can determine what's best for you
The customer success ladder, and how social media can bring readers in
How to use your messaging to craft content
Best practices for the different platforms
Best practices for capturing content
What we'll cover:
How and why email is one of the best platforms to sell books
How authors can start to build their email list
The best types of content authors can send out to their subscribers
Best practices for email newsletters
What is a lead magnet? And how can you get it in front of potential readers?
What we'll cover:
What is a marketing funnel?
What tactics fall into the different levels of the funnel?
How the funnel has different strategies working in tandem to bring readers closer to conversion
What we'll cover:
The importance of metadata and how it relates to organic search
Best practices for keywords
Best practices for category selection
How to use tools like Publisher Rocket to find relevant data
What we'll cover:
The different platforms available to you for advertising
The different targeting capabilities for each ad platform
The different ad purposes and how they play into your overall strategy
Best practices for budgeting
The importance of testing
What we'll cover:
The importance of using your network and community to share your book
Examples of what you can ask your network for
What are launch teams? And how they can benefit a book launch?
Examples of what materials can be sent to your network for optimal conversion
How to reach out to influencers + reviewers out of your network
What we'll cover:
An overview of how all of the prior weeks build into the overall marketing strategy for a book launch
How can you sustain marketing for you book(s) over time?
Aryn was a key team member that helped propel my book Mom Dad Not Head to a best seller designation. Her experiences and knowledge of best practices in marketing your book are great. She was easy to work with and innovative with her recommendations.
If you’re looking to make your book rock you should hire the Book Rockstar!
Aryn's expertise was incredibly valuable. From helping me to articulate my book's key messages to laying out the timeline for actionable steps, Aryn created a marketing plan that impressed both my agent and my Doubleday editor!
Aryn immediately put my mind at ease and helped me sort through my thoughts to come up with a helpful and easy-to-follow plan. She also gave me the courage to put myself out there, which allowed me to connect with my audience in a new way. Her support and advice has helped me reimagine what’s possible and has helped me achieve more sales than I could hope for.
Aryn organized everything into easy steps to follow, always with the end game in mind from start to finish. For first-time or long-established authors publishing their next book, Aryn is worth her weight in gold.
It was a great opportunity to work with Aryn. She empowered me to be comfortable handling the various aspects of my book marketing journey. She's knowledgeable and professional, and she did very good market research for my needs. Her help included a plan covering the bigger picture, Amazon Ads, course platforms, pricing, designs for A+ content, and brochures. She helped me significantly.
Aryn is absolutely the best when it comes to breaking down how to market your book. I am so appreciative of the insightful questions, detailed explanations and resources shared. If you're writing a book, you must get the right marketing strategy in place. Aryn is your woman.
"I greatly benefitted from Aryn customizing a strategy that met the unique needs of my book. She took time to understand my goals, the target markets, as well as my future plans before creating a strategy that I could follow to increase the visibility of my book. I would absolutely recommend her to other authors."
"After five years of doing my own marketing for my horse niche books, I sought out support from Aryn for my new release. Aryn crafted several stellar email campaigns and Facebook posts that resonated with readers and helped boost my book's visibility and sales. Her skills as a book marketer seem magical. Aryn helped me tap into the emotional element of my work, for which I’m grateful. I’m excited that Aryn introduced me to new concepts and ideas in book marketing that will carry over well into my next book. And I plan to work with Aryn again because she gets results."
"Aryn is truly a rock star. Her work for me definitely exceeded my expectations and gave my marketing campaign a huge boost. I learned so much from her. She is highly creative, grasped immediately what my project needed, and was always pleasant to work with. I would hire her again in a heartbeat."
This class is for an author who identifies with any of the following:
I've written a book but I have no clue how to market it
My book is out but I haven't done anything so far to promote it
I'm working with a publisher but they haven't given me any guidance on marketing
I know I should be doing social media and email marketing but I don't know how to start
I've written a book and I want to make sure I'm setting myself up for success
This bootcamp has benefitted authors at various stages of the publishing process!
The bootcamp covers strategies that can be used by both fiction and nonfiction authors! In the weekly lessons I break down different approaches for fiction and nonfiction to make sure all participants are clear on what they can do to enhance their marketing strategy.
I wish I had a magic wand that could guarantee sales, but I don't.
What I can guarantee is that implementing the strategies I teach in this bootcamp will get your book seen by more people, and you'll have more confidence in marketing.
If you show up to the calls, do your homework assignments, and don't see any increase in social media impressions or email subscribers, I'll work 1:1 (for no additional cost) with you until you do.
This bootcamp will help authors in multiple stages of the publishing process. It will be the best fit for authors who:
Are in the early stages of writing a book and want to start growing their platform and get clarity on the marketing process
Have a completed manuscript (it's okay if it still needs to go through editing) and are getting ready to kick things off with a publisher or start the process of self-publishing
Are within 1-4 months of their book launching, but need a plan and strategy for marketing
Have already published their book, but didn't do any marketing when it released
Yes! The bootcamp is a great way to learn expert strategies (at a lower price) while getting the opportunity to meet and network with other authors. However, if you want customized strategy and support for your book, I offer this same program in a 1:1 setting with my VIP Experience.
Click here to learn more and book a discovery call.