Aryn Van Dyke/Book Rockstar All-Access Pass [Online Course for Book Marketing]

  • $799 or 4 monthly payments of $200

Book Rockstar All-Access Pass [Online Course for Book Marketing]

  • Course
  • 102 Lessons

Book Rockstar All-Access Pass is an online book marketing course with 8 in-depth video lessons that walk you through all steps of the marketing process. The course also includes 20+ bonus videos, downloads, and exercises to help you on your path to becoming a book rockstar! The goal of this course is for you to come away with clarity and confidence for getting your book into the hands of your readers.

Contents

Welcome

All-Access Pass Welcome Video

Before You Start

Hey there!

Before you hop into the course, I'd love to get a pulse on what you're hoping to get out of our time together so I can continue to include material that you ACTUALLY want to see. Click below to take the quick questionnaire.

Pre-course questionnaire

Learn the Industry

In this lesson, you will:

-Learn the difference between traditional, hybrid, and independent publishing routes

-Discover the pros and cons of the different publishing paths and which one is right for you

-Understand where marketing comes in within the publishing process

-Learn the realistic sales expectations you should have

-Understand the ins and outs of bestseller lists

-Walk through the KDP and IngramSpark portals

Let's get started!

Introduction
Traditional vs. Self-Publishing vs. Hybrid
Which Publishing Route Should You Take?
Differences in Publishing Process
Marketing Within the Publishing Process
What You Need to Know About Sales Expectations
What You Need to Know About Bestseller Lists
How Readers Are Buying Books
BONUS: Publishing Lingo Dictionary
BONUS: Category Best Practices
BONUS: Amazon KDP Tutorial
Feedback on Lesson 1

Tune Your Message

In this lesson, you will:

-Learn when you should be clarifying your message

-Discover the questions you need to ask to identify your target reader

-Understand why messaging is one of the most crucial pieces of your marketing strategy

-Walk through my messaging exercise

Let's get started!

Introduction
Why Messaging Is Important
How and When to Clarify Your Message
Examples of Authors Who Clarified Their Message
Messaging Exercise Overview
Example Message Exercise
Putting Your Messaging Exercise Into Practice
BONUS: Messaging Exercise
Feedback on Lesson 2

Set Your Strategy

In this lesson you will:

-Learn the different phases of a marketing plan and what should be included in each phase

-Understand the timeline needed to make your marketing plan a success

-Walk through my book marketing checklist

-Get access to my marketing plan template

Let's get started!

Introduction
The Importance of a Marketing Plan
Four Phases of a Marketing Plan
Tactics in Each Phase of the Marketing Plan
BONUS: Marketing Plan Template
BONUS: Book Marketing Checklist
Feedback on Lesson 3

Build Your Email List

In this lesson you will:

-Learn about the impact email can have on a book launch

-Discover what you can and should be including in your emails

-Understand how to grow your email subscribers

-Get access to email templates and timelines

Let's get started!

Introduction
The Importance of Email
Email vs. Social Media
Content Ideas for Email
Email Examples
How to Grow Your Email List
Email Platforms
How Often to Use Email
BONUS: Email Templates and Timeline
Feedback on Lesson 4

Create Consistent Content

In this lesson you will:

-Learn about the different social media platforms and determine which you should focus on

-Discover the different types of content you should be posting on social media

-Understand how to grow your following on social media

-Walk through my content planning exercise

-Get access to social prompts and pre-written captions

Let's get started!

Introduction
The Importance of Social Media
Overview of Social Media Platforms
Content Planning
Examples of Good Social Media Content
How to Grow on Social Media
BONUS: Social Media Exercise
BONUS: Content Planning Exercise
BONUS: Social Media Prompts for Authors
Feedback on Lesson 5

Sell Your Book

In this lesson you will:

-Learn about the different advertising platforms

-Discover what strategies you need to consider when advertising your book

-Understand the best practices for various advertising platforms

-Learn how much you should budget for each advertising platform

-Walk through tutorials for Facebook, Instagram, Amazon, Bookbub, and Goodreads advertising platforms

Let's get started!

Introduction
The Importance of Selling Your Book
Direct vs. Indirect Selling
Facebook Ad Overview
Instagram Ad Overview
Amazon Ad Overview
Goodreads Ad Overview
Bookbub Ad Best Practices
Other Ad Platforms
Overview of Best Practices
Facebook Ad Best Practices
Instagram Ad Best Practices
Amazon Ad Best Practices
Goodreads Ad Best Practices
Bookbub Ad Best Practices
Best Practices for Other Ad Platforms
How to Budget for Facebook/Instagram Ads
How to Budget for Amazon Ads
How to Budget for Goodreads Ads
How to Budget for Bookbub Ads
How to Budget for Other Ads
How to Play the Long Game With Selling
BONUS: Facebook/Instagram Ad Tutorial
BONUS: Amazon Ad Tutorial
BONUS: Bookbub Ad Tutorial
BONUS: Goodreads Giveaway Tutorial
Feedback on Lesson 6

Work Your Network

In this lesson you will:

-Learn about how advocacy can help you get ahead

-Discover different advocacy tactics you can use during your book launch

-Understand how you can use your community/network in an authentic way

-Get access to templates for influencer and reviewer outreach

Let's get started!

Introduction
The Importance of Working Your Network
Launch Teams
How to Use Your Network
Cold Outreach
Micro Influencers
Examples of Network Support
BONUS: Launch Team Best Practices
BONUS: Launch Team Email Templates
BONUS: Review Pitch Template and Tracker
BONUS: Influencer Outreach Template and Tracker
Feedback on Lesson 7

Own the Spotlight

In this lesson you will:

-Learn about how you can begin to step into the spotlight

-Discover tips for building confidence as an author

-Understand why owning the spotlight is important for your readers

Let's get started!

Introduction
The Importance of Owning the Spotlight
Strategies for Owning the Spotlight
Examples of Authors Owning the Spotlight
The Lasting Effect of Owning the Spotlight
Feedback on Lesson 8

Additional Bonus Downloads

This course includes a lot of bonus material to help you rock your book launch! To access these bonuses, click continue.

Reels Guide and Video Tutorials
Marketing Budget Tracker
Marketing Link Tree
Amazon A+ Module Sheet
Amazon A+ Tutorial
Amazon Author Central Overview
Canva Video Editing Tutorial

Frequently asked questions

You’ve got questions. I’ve got answers.

Who is Book Rockstar All-Access Pass for? Should I join?

Book Rockstar All-Access Pass is for any author who wants the roadmap to a successful book launch, connect with more readers, and ultimately sell more books. 

Do I need a completed book in order to take this course?

Nope! This course can be taken by authors at any stage in their publishing journey. In fact, there are several strategies that can and should be started ASAP, even if your book has yet to be written.

Will I get instant access?

Yes! You will have access to all of the content immediately upon signing up. Plus, you'll have lifetime access so if/when the course is updated you'll be in the know.

I'm busy. Do I have time for this?

You can go at your own pace. You’ll also get lifetime access so you can start slow, or go fast; it’s your call. The video lessons are broken down into easy-to-watch segments so even if you can only devote 10 minutes a day you'll be able to learn something great!

What is your refund policy?

I’m confident you’ll see results inside Book Rockstar All-Access Pass. But if for some reason the strategies inside this course don’t work for you, just show me your work within 30 days, and I’ll refund your purchase.